Have a coke, and save the world!

 Take a minute to think about the planet your are living on right now; the global warming, diminishing species, the insufficient resources, and finally the increasing population…

These are reasons why we have to start thinking about the future… But, it is not the kind of kind of “thinking” like assessing what we are going to work with in the future or where we are going to live, this is more of a thought about how we act as human individuals in linear progression in order to help our planet earth.

Not only has our world population been given the orders to increase our standard of living (to a greener living), but also does the corporate companies around us.

Coca Cola is one of the companies that have started a new campaign, called “Arctic Home”, to act towards the polar bears that are, since Thursday, considered a “species at risk” because of the diminishing ice (due to global warming) that is threatening their living habitat in the Arctic Sea. These homeless polar bears in the Arctic countries have gone down to a count of 20,000-25,000, which is projected to quickly decline even further according to the World Wide Fund, which say: “by 2040, the summer sea ice could be reduced to a small fringe on the northern coasts of Canada and Greenland.” So, soon there will not be any more polar bears if we don’t help them.

The “Arctic Home” campaign is going to turn more than 1.4 billion Coke cans white to raise awareness and funding for the World Wildlife Fund's polar-bear conservation efforts.

The Coca Cola company hope people will actually be inspired to see the white cans to live a more environmentally friendly life. Coca Cola has already donated $2 million for the cause and propose an additional $1 million in donations from the Coca Cola buyers.

Why Polar bears? you may ask… Polar bears are animals that are one of the most suffering animals from the global warming and has a great connection with the brand Coca Cola from the start, because they had the bear as a symbol in one of their first ads in 1920, and so this is a good start for Coca Cola to assess one of the many endangered animals that are suffering because of human carelessness, which can be prevented!

World Wide Fund program manager Simon Lewis said “Coca-Cola, in association with World Wide Fund, will address the critical challenges involved, and help to set new industry standards that we hope will make a difference around the world." 

Brands going in to collaborations like these will definitely help the people to realize the importance for us to think about the well being for ourselves and our future earth. It is inspiring to see that others are working for a good cause and that will create a snowball-effect to other caring people, hopefully!

In summary, the future of the earth resources looks very scarce, because we live over our resource capacity today in the western world. The only way to prevent our growing population to be able to live on the diminishing natural resources is to rethink our every-day-standard of living. There are many ways to save natural resources in an easy way, for example: to use water efficiently by shutting off the water while you brush your teeth or shower and only use the water to rinse off, or to take the bus to school and work, and also to recycle the products you use.

Let’s all do our part in our homes by doing earth friendly decisions!